Howard Smith Paper Group

The Howard Smith Paper Group is a leading UK paper merchant, with many service and distribution centres providing nationwide coverage.

IBM paper campaign

In order to position this brand of paper and encourage buy-in from dealers, we created a range of trade press adverts and direct mail pieces to promote all aspects of the product range. This print based activity was enhanced with a support website as a resource to help dealers achieve more sales with personalised literature, image library and product incentives.

Using a number of fun and unusual scenarios that twist the normal office environment, we demonstrated that the brand has a sense of humour whilst the message conveys that it is a serious player in the market.