Premier League Reading Stars

Premier League Reading Stars (PLRS) is the Premier League’s flagship literacy initiative.

Marketing communication

Run as a partnership alongside the Football Foundation and National Literacy Trust, Premier League Reading Stars (PLRS) encourages family reading through 20 high profile Premier League footballers each season, who select their favourite books and promote reading clubs at local libraries.

We have produced a wide range of marketing communication for PLRS, across both new media and offline applications, to support this initiative, resulting in the development of an outstanding project identity and recognisable design brand.