What’s it about?
Amita Patel is a well known celebrity brow artist and came to Nutshell with a challenge to bring her Masterclass courses to the attention to beauty salons around the country.
What did we do?
Nutshell developed a campaign, which consisted of a fully responsive, personalised site to discover more information, register interest, select a course and complete a booking. We then set about creating a range of compelling direct mail and email activity to drive potential customers to the site.
The campaign went out to an unknown contact database and to date has produced over 30 bookings across two locations, which was a great success for stage one. Stage two looks to target registered ‘leads’ from the initial campaign broadcast.
We also support Amita with her social media activity so she stays connected to her 808 Facebook and 3004 Twitter followers.
Take a look at the Amita Patel website