What’s it about?
Avara Foods is one of the largest providers of poultry products in the UK, operating country-wide from farms and hatcheries to production and logistics. Their teams are diverse, which always presents a challenge when trying to connect with everyone. The brief was to create a fresh new magazine to engage teams, share success, recognise great work and be a conduit across all business functions.
What did we do?
For starters we came up with a name that represented what the magazine was hoping to achieve; in this company everyone has a voice – so Avara Voice was born.
Our approach was to blend quality photography with stylish layouts that weren’t overloaded with content but offered up enough to keep things interesting. We added graphics to support throughout and wrapped things up with a lovely uncoated stock to create a real page turner.