Barclays Spaces for Sports

What’s it about?

Barclays Spaces for Sports (BS4S) is an award winning £30m programme to create sustainable sports facilities in disadvantaged communities throughout the UK.

What did we do?

To support programme leaders and volunteers in promoting the activities available to the community in a simple and efficient way, we developed a fully branded online marketing portal.

The BS4S portal enables users to order site-specific promotional material for a range of activities from football and basketball to skateboarding and fun days.

Personalised content is completed on screen with a proofing process in place prior to ordering printed items. Printed material was delivered within 48-72 hours. The BS4S store also made branded kit and equipment available to each site.

Brand control was critical to this project so pre-approved templates ensured that both Barclays and funding partners were represented in accordance with their guidelines.

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