Crimestoppers – Firearms Safety Line
What’s Crimestoppers Firearms Safety Line about?
Crimestoppers Firearms Safety Line is a campaign developed to create awareness of Firearms Safety in the UK. For over 25 years Crimestoppers have helped people who want to stop crime. Their anonymous services give people the opportunity to speak out when their personal circumstances could silence them.
Nutshell have created the brand, campaign collateral and messaging; including a website to report misuse of firearms. A big part of the brief was to ensure the campaign was inclusive, so, Nutshell went direct to the target audience. They discovered valuable insight into the hearts and minds of the gun-owing community. This led them to create a well constructed brand and a campaign that would land successfully.