Crimestoppers – Firearms Safety Line

What’s it about?

For over 25 years Crimestoppers have helped people who want to stop crime that hurts them, their family, and their community. Their anonymous service gives them the opportunity to speak out when their personal circumstances could silence them.

What did we do?

Our brief was to develop the campaign identity, messaging and collateral to create awareness of the Firearms Safety Line around the UK.

A big part of the brief was to ensure the campaign was inclusive so we went direct to the target audience. We discovered valuable insight into the hearts and minds of the gun-owing community, which led us to create a well constructed brand and a campaign that would land successfully.