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Howard Smith Paper Group
Generation Greencoat
Project objective
Position this environmental product as forward thinking and innovative with clear benefits to both the customer and end user
Media
Printed communication
Direct email marketing
Trade press
IBM Paper Campaign
Project objective
Campaign to encourage buy-in from re sellers and position the product as a serious player
Media
Trade press
Online
MySize
Project objective
Overview of the key benefits to this unique, and innovative, service offering
Media
Printed communication