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Howard Smith Paper Group

Generation Greencoat

Howard Smith Paper Group Generation Greencoat
Howard Smith Paper Group Generation Greencoat
Howard Smith Paper Group Generation Greencoat

Project objective

Position this environmental product as forward thinking and innovative with clear benefits to both the customer and end user

Media

Printed communication
Direct email marketing
Trade press
 

IBM Paper Campaign

Howard Smith Paper Group IBM Paper Campaign

Project objective

Campaign to encourage buy-in from re sellers and position the product as a serious player

Media

Trade press
Online
 

MySize

Howard Smith Paper Group MySize

Project objective

Overview of the key benefits to this unique, and innovative, service offering

Media

Printed communication