Materials Direct – Launch Campaign
What’s it about?
Materials Direct specialise in supplying bespoke technical materials to the electronics and LED lighting industry. They alleviate the pain for engineers that are fed up with long lead times to get their precision cut materials, or have forgotten to source that final gasket or thermal interface material.
What did we do?
Nutshell was approached to help take this new business to market. We started with creating the brand and visual identity and moved on to develop a fully dynamic website for customers to specify and place their orders. The next stage was to create a mix of direct mail and digital pieces together with exhibition collateral to target customers and drive them to the site.
We continue to support Materials Direct with their ongoing marketing efforts.