Premier League – Schools Tournment
What’s it about?
The Premier League Schools Tournament is one of the highlights of the Premier League Communities calendar and allows hundreds of youngsters the chance to experience the thrill of being treated like a top-flight footballer.
Created to increase participation in football, each of the 20 Premier League clubs stages their own competition to select a school to represent them on finals day, with more than 1700 schools and 13,500 players battling it out for the right to play at a Premier League Club’s ground.
The 2016 tournament, played at Goodison Park, was the biggest to date, enabling every top-flight club to have a team in both age groups at the Finals: Under-11 mixed and Under-13 girls.
What did we do?
Nutshell works closely with the Premier League and its events partner in delivering this national schools competition. Our role is to develop and deliver the competition communications from invitations, draw boards and Finals programme to scorecards, flags, maps, perimeter boards and VIP guest registration.
Our focus is to inspire participants and everyone involved with the Schools Tournament and ensure that across print, digital and merchandise channels, the visual identity is on brand and delivery is on time.