Why an email marketing strategy can work for youEmail marketing has consistently had the highest return on investment of all direct marketing channels for the past few years.

If targeted correctly and delivered with a well constructed message, direct email marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month!

Why direct email marketing is an effective media;

• Lead times for producing creative and the whole campaign lifecycle tends to be shorter than traditional media.
• Direct email marketing encourages click- through to a website where the offer can be redeemed immediately this increases the likelihood of an immediate, impulsive response.
• Email enables you to personalise and greet every person you target. This helps in creating a special bond with the target audience.
• You can be target specific when promoting your services, solutions or products. You can select each one of your targets based on geography, age, income, spends, and many other demographic parameters.
• Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.
• Responding to emails can be done immediately, so time to receive responses can be faster than other media, with maximum response rates achieved in 2-3 days of the campaign.

Measurable ResultsNutshells' emarketing tool will provide you with a range of statistic reports that accurately measure the activity and performance of your email campaign. These measurable results will support you in shaping a clear and effective strategy for future e-marketing campaigns.

Remember; don't rely on this media solely. For best results, integrate your campaign through combining email marketing with a mix of other media. This will support a successful campaign.