Tag / personalisation
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Look for the pain, look for the gain
As we hurtle towards March, fed on a TV diet of How to Lose Weight Well and mailings of gym memberships and ‘miracle’ weight loss solutions, I have sickening ennui of the…
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Personalisation is for life, not just for Christmas!
I remember reading a Post Office survey about Christmas that claimed two thirds of us receive presents we don’t like but are too polite to ask for them to be exchanged for…
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The Gentle Touch
We are, as you may have noticed, very big on personalisation here at Nutshell Creative. This is because it works. If you take a quick look through our portfolio you will see…
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Talking Bout My Generation
One of my favourite television moments comes from The Simpsons. There is an episode where Bart and Lisa explain to Homer that they are MTV generation X and feel neither highs nor…
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How ‘Small’ Business Can Do ‘Big’ Marketing.
We have been very successful here at Nutshell Creative. We work with some pretty big names, and of course we are very proud of our client list because that is the best…
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The Retail Rapids – How effective data utilisation can help retail through turbulent waters
Anyone who works in retail will tell that that the industry has undergone a huge change in a relatively short space of time. As a result, the once seemingly unassailable dominance of…
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Offline vs online: How to get personal with your print
There is often a misconception from marketers around what personalisation actually means. It’s not just about adding a customer’s name to the top of the email or piece of direct mail –…
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Frustrating Communications
With more focus on content marketing and cross-media; companies have been going crazy and all of us at Nutshell have been receiving many different types of communications; some brilliant, some not! Here’s…
