Blog

With much of the population still staying close to home there’s never been a better time to use highly targeted doordrops to increase your business. We’ve worked on three such campaigns since…

What’s it about? Costa Coffee has over 3,800 coffee shops in 32 countries. Its Essex Roastery is one of Europe’s largest, producing 45,000 tonnes of coffee a year. And for 10 consecutive…

I read recently that the Obamas are celebrating their 28th wedding anniversary and Michelle produced a podcast to mark it by sharing her secrets to a long-term relationship (LTR). One of the…

What’s it about When the owner of Northants-based Natural Animal Nutrition (NAN) made healthier changes to her own diet, she was inspired to investigate what she fed her dogs, which proved the…

Before Covid-19, your salespeople could just pop over to marketing and ask them to order them some product leaflets to send out to prospects or give to distributors or dealerships. Or volunteers…

Hmm, where do you start with this one? Best I start with my own experience. When the crisis hit, I don’t think I was alone in that pretty much all of us…

The Institute of Internal Communications (IoIC) recently reported that 71%* of its profession had seen significant increase in its workload and capacity during the Covid-19 crisis. No real surprises there! What did…

Back in April we created and launched our ‘Keep calm and communicate’ hub. It was a site where businesses and communities could access, share, personalise or print official Government and WHO public…

What’s it about? National charity, The Churches Conservation Trust, has saved over 350 churches from falling into disrepair. Without donations, and the support of over 1750 volunteers, many of these irreplaceable examples…

I read a very interesting article recently about the potential comeback of catalogues in increasing uplift in ecommerce sales. Can you remember the joy you felt when those huge tomes landed on…

In this fifth blog in my Power of Print series, we will start to examine some of the key technological advances that have transformed the print industry. Some such advances have led…

In this fourth article in my Power of Print series, we are going to explore the importance of tactility in an increasingly digital world.  Touch is the first sense we develop as…

In the third article in my Power of Print series, I am going to delve a little more deeply into our relationship with print.  A series of sophisticated studies over recent years…

Following on from my last article, An Oasis of Calm in a World of Scrolling, today I will start to examine what is driving print’s growing effectiveness in our digital economy.  This…

There is a lot of chatter in our industry about the resurgence of print marketing, painting a picture of a David and Goliath-like fight back against the all-powerful digital marketing.  Following a…

The old saying of ‘don’t judge a book by its cover’ is used in common parlance to mean don’t form an opinion based on someone or something’s appearance. This old idiom came…