Blog
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Vividness is the key to influencing customers
I read a very interesting article recently about the potential comeback of catalogues in increasing uplift in ecommerce sales. Can you remember the joy you felt when those huge tomes landed on…
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How Tech has Turbo Charged “Traditional” Print
In this fifth blog in my Power of Print series, we will start to examine some of the key technological advances that have transformed the print industry. Some such advances have led…
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Print Touches our Hearts
In this fourth article in my Power of Print series, we are going to explore the importance of tactility in an increasingly digital world. Touch is the first sense we develop as…
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Print in Our Homes, Hearts and Minds
In the third article in my Power of Print series, I am going to delve a little more deeply into our relationship with print. A series of sophisticated studies over recent years…
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Trust Me, I’m in Print
Following on from my last article, An Oasis of Calm in a World of Scrolling, today I will start to examine what is driving print’s growing effectiveness in our digital economy. This…
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An Oasis of Calm in a World of Scrolling
There is a lot of chatter in our industry about the resurgence of print marketing, painting a picture of a David and Goliath-like fight back against the all-powerful digital marketing. Following a…
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Talking Bout My Generation
One of my favourite television moments comes from The Simpsons. There is an episode where Bart and Lisa explain to Homer that they are MTV generation X and feel neither highs nor…
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The role of print in ‘judging books by covers’
The old saying of ‘don’t judge a book by its cover’ is used in common parlance to mean don’t form an opinion based on someone or something’s appearance. This old idiom came…
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One man’s junk is another man’s treasure
I was listening to the radio the other week when Kylie Minogue was being interviewed about her new ‘Golden’ album and she revealed it had also been released on a limited edition…
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Look for the pain, look for the gain
As we hurtle towards March, fed on a TV diet of How to Lose Weight Well and mailings of gym memberships and ‘miracle’ weight loss solutions, I have sickening ennui of the…
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Too good to be forgotten
At the end of last year there was just one point separating us from taking number one slot in the local pub’s music quiz. But we lost it because we didn’t remember…
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The proof of the pudding…
I confess that when it comes to Christmas pudding I don’t make my own, I buy one! But with a huge choice out there, I like to find something ‘tried and tasted’…
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What’s the Price of Loyalty?
I got my car insurance renewal last month and it was higher than the previous year. So, I did what we’re all actively encouraged to do; I used comparison sites to ‘go…
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Oldschool Rules; a tale of spare ribs and data protection
I was at a barbecue recently enjoying some spare ribs when someone asked if we should be eating pork if there isn’t an ‘R’ in the month. Much debate ensued to the…
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A Good Direct Mail Harvest
Seeding thoughts for a good DM harvest Cometh the Spring, cometh a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the…
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Data Spring Cleaning; don’t just sweep it under the carpet
I was listening to the Chris Evans breakfast show the other week when he mentioned it was National Spring Cleaning Week. Who knew? I was intrigued, and looked at the website to…
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Just Being Sociable
What would us Brits talk about if we didn’t have our rubbish weather? Forgiving the pun but it’s a real ice-breaker if you’re stood next to a complete stranger and want to…
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Avoiding ‘Fail Friday’ – Marketing Resolutions
I was listening to the radio the other week and heard the announcer say that a lot of new year’s resolutions are already broken by January 8th. But apparently it’s the third…
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Personalisation is for life, not just for Christmas!
I remember reading a Post Office survey about Christmas that claimed two thirds of us receive presents we don’t like but are too polite to ask for them to be exchanged for…
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Champagne or prosecco?
I was reading a quote the other day attributed to the inspirational speaker Simon D Campbell, which read: “Success is like a bank account…before making a withdrawal you must first pay in;…
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The Gentle Touch
We are, as you may have noticed, very big on personalisation here at Nutshell Creative. This is because it works. If you take a quick look through our portfolio you will see…
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Walking in different shoes
I want to start this article with a question – How many genuinely unique products or services do you, as a customer actually buy? I am not talking about small, individual, USP…
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Glug And The Creative
A few weeks ago we let Tony & Tash, a couple of our creative types, out of the office to attend the Glug vs. The Tech off – Creatives vs. Coders event.…
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Not Falling Backwards
You are probably familiar with the trust fall exercise where someone closes their eyes and drops backwards, hoping someone will catch them. The thing about trust though is that it’s rarely as…
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What Does Word Of Mouth Actually Mean
This is a sort of two-part article following from a recent general discussion about advocacy marketing. If you haven’t read the previous one (and you are not familiar with the notion of…
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Quality talks but only if someone is listening – Advocacy and your brand
I am currently binge watching a TV show on Netflix. The reason I started watching it was because a friend suggested it to me. It’s an example of the most basic form…
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Beginning, middle, end. What actually is cross-media marketing?
We all need order and structure in our communication. If you want proof, ask a four-year-old to tell you a story. They will probably start ‘Once up a time…’ after that, of…
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A Big Pat on the Back – Business Excellence Awards ’16
You know when you get out of bed in the morning on a cold winters day, and you look out of the window at the grey sky and beating rain? There is…
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Getting on our bikes – A local business marketing case study (pt 2)
In any marketing campaign, there is a tipping point. It’s a sort of bridge between the concepts, themes and ideas, and the practical application of the design in the real world. I…
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Getting on our bikes – A local business marketing case study (pt 1)
We ran an article recently about how we had decided we could bring big business marketing approaches to small business environments – and of course budgets. Just quickly for context, here at…
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Fluffy vs Misfortune
So Thursday was the day we’d decided to get the Christmas decorations out the office loft. Unbeknownst to me, as I’m 6ft 3, I’d automatically been selected to have the honor of…
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Cooking up a Storm – The Committee
Last weekend I decided to pay a long awaited visit to my parents. Having not been there in nearly a month (which I knew I was going to get it in the…
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Talking but Not Screaming – Five Tips For Marketing Your Small Business
When you run a business, you are often pulled in several different directions at once. Despite your best efforts, things seem to go from zero to a hundred miles an hour in…
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How ‘Small’ Business Can Do ‘Big’ Marketing.
We have been very successful here at Nutshell Creative. We work with some pretty big names, and of course we are very proud of our client list because that is the best…
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The Retail Rapids – How effective data utilisation can help retail through turbulent waters
Anyone who works in retail will tell that that the industry has undergone a huge change in a relatively short space of time. As a result, the once seemingly unassailable dominance of…
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Transform your customers’ shopping experience forever with beacons and stickers
Have you noticed how an increasing number of customers are using their devices in-store to research and compare products? Do you fear that you may be losing out on sales and marketing…
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MAPP, Consumer Data & the Cupboard Under the Stairs
It’s funny what you find when you are having a tidy up. The other day I decided to get rid of some old clutter and in a moment of optimistic fervor I…
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Are You Ready for ‘Mobilegeddon’?
From 21st April 2015 Google started to change the way it indexes websites by boosting the ranking of mobile-friendly pages on mobile search results. According to Google’s own research, Internet use on…
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Premier League Reading Stars
Here at Nutshell, we’re big believers in the power of the visual image and the written word. And when we get the opportunity to combine our passion for these with two other…
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The future of direct mail
Okay, we have to admit it – we love Direct Mail; it’s what we do so we’re going to tell you how effective it is and why you should be using it.…
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Offline vs online: How to get personal with your print
There is often a misconception from marketers around what personalisation actually means. It’s not just about adding a customer’s name to the top of the email or piece of direct mail –…
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MAPP and Marketing Week Live
Over the years Nutshell have been quick to innovate and realise the potential of online communications and their position within the marketing mix; we have invested heavily into a cross media platform…
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Cross Words – a guide to marketing speak
Too much marketing speak? Our tips to understanding cross-channel, multi-channel, cross-media, marketing automation… Going down this journey into, well what do we call it? At the end of the day the objective…
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Engage in the right way!
I recently read an article where the forecast is that there is going to be increased spend on marketing for 2014. That’s great if it’s true; because it indicates the financial climate…
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Cross-Channel Marketing – The facts
So what really makes a good design agency? There are 1000’s of us in the UK alone. Do you appoint an agency on how creative they are, the clients they currently work…
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Frustrating Communications
With more focus on content marketing and cross-media; companies have been going crazy and all of us at Nutshell have been receiving many different types of communications; some brilliant, some not! Here’s…
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Design and data had a baby
In every company there is the need to demonstrate expenditure – where the money goes, how it is spent and the effect it has made. Usually this is outlined in multi-page brochures…
