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Nutshell Creative and Vpress launch ‘Keep calm and communicate’
Nutshell Creative, have risen to the United Nation’s (UN’s) open call to creatives to help disseminate reliable public health messages about Covid-19. We have developed an easy to use online resource where…
22nd April 2020 -
Talking Bout My Generation
One of my favourite television moments comes from The Simpsons. There is an episode where Bart and Lisa explain to Homer that they are MTV generation X and feel neither highs nor…
10th February 2019 -
One man’s junk is another man’s treasure
I was listening to the radio the other week when Kylie Minogue was being interviewed about her new ‘Golden’ album and she revealed it had also been released on a limited edition…
24th April 2018 -
Too good to be forgotten
At the end of last year there was just one point separating us from taking number one slot in the local pub’s music quiz. But we lost it because we didn’t remember…
8th January 2018 -
What’s the Price of Loyalty?
I got my car insurance renewal last month and it was higher than the previous year. So, I did what we’re all actively encouraged to do; I used comparison sites to ‘go…
21st September 2017 -
A Good Direct Mail Harvest
Seeding thoughts for a good DM harvest Cometh the Spring, cometh a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the…
19th April 2017 -
Just Being Sociable
What would us Brits talk about if we didn’t have our rubbish weather? Forgiving the pun but it’s a real ice-breaker if you’re stood next to a complete stranger and want to…
21st February 2017 -
Personalisation is for life, not just for Christmas!
I remember reading a Post Office survey about Christmas that claimed two thirds of us receive presents we don’t like but are too polite to ask for them to be exchanged for…
8th December 2016 -
The Gentle Touch
We are, as you may have noticed, very big on personalisation here at Nutshell Creative. This is because it works. If you take a quick look through our portfolio you will see…
27th September 2016 -
Walking in different shoes
I want to start this article with a question – How many genuinely unique products or services do you, as a customer actually buy? I am not talking about small, individual, USP…
10th August 2016 -
What Does Word Of Mouth Actually Mean
This is a sort of two-part article following from a recent general discussion about advocacy marketing. If you haven’t read the previous one (and you are not familiar with the notion of…
25th April 2016 -
Quality talks but only if someone is listening – Advocacy and your brand
I am currently binge watching a TV show on Netflix. The reason I started watching it was because a friend suggested it to me. It’s an example of the most basic form…
16th April 2016 -
Beginning, middle, end. What actually is cross-media marketing?
We all need order and structure in our communication. If you want proof, ask a four-year-old to tell you a story. They will probably start ‘Once up a time…’ after that, of…
11th March 2016 -
A Big Pat on the Back – Business Excellence Awards ’16
You know when you get out of bed in the morning on a cold winters day, and you look out of the window at the grey sky and beating rain? There is…
15th February 2016 -
Getting on our bikes – A local business marketing case study (pt 2)
In any marketing campaign, there is a tipping point. It’s a sort of bridge between the concepts, themes and ideas, and the practical application of the design in the real world. I…
18th January 2016 -
Getting on our bikes – A local business marketing case study (pt 1)
We ran an article recently about how we had decided we could bring big business marketing approaches to small business environments – and of course budgets. Just quickly for context, here at…
14th January 2016 -
Fluffy vs Misfortune
So Thursday was the day we’d decided to get the Christmas decorations out the office loft. Unbeknownst to me, as I’m 6ft 3, I’d automatically been selected to have the honor of…
16th December 2015 -
Cooking up a Storm – The Committee
Last weekend I decided to pay a long awaited visit to my parents. Having not been there in nearly a month (which I knew I was going to get it in the…
19th November 2015 -
Talking but Not Screaming – Five Tips For Marketing Your Small Business
When you run a business, you are often pulled in several different directions at once. Despite your best efforts, things seem to go from zero to a hundred miles an hour in…
18th September 2015 -
How ‘Small’ Business Can Do ‘Big’ Marketing.
We have been very successful here at Nutshell Creative. We work with some pretty big names, and of course we are very proud of our client list because that is the best…
11th August 2015 -
The Retail Rapids – How effective data utilisation can help retail through turbulent waters
Anyone who works in retail will tell that that the industry has undergone a huge change in a relatively short space of time. As a result, the once seemingly unassailable dominance of…
27th July 2015 -
Transform your customers’ shopping experience forever with beacons and stickers
Have you noticed how an increasing number of customers are using their devices in-store to research and compare products? Do you fear that you may be losing out on sales and marketing…
30th June 2015 -
MAPP, Consumer Data & the Cupboard Under the Stairs
It’s funny what you find when you are having a tidy up. The other day I decided to get rid of some old clutter and in a moment of optimistic fervor I…
30th June 2015 -
Are You Ready for ‘Mobilegeddon’?
From 21st April 2015 Google started to change the way it indexes websites by boosting the ranking of mobile-friendly pages on mobile search results. According to Google’s own research, Internet use on…
24th April 2015 -
The future of direct mail
Okay, we have to admit it – we love Direct Mail; it’s what we do so we’re going to tell you how effective it is and why you should be using it.…
3rd March 2015 -
Cross Words – a guide to marketing speak
Too much marketing speak? Our tips to understanding cross-channel, multi-channel, cross-media, marketing automation… Going down this journey into, well what do we call it? At the end of the day the objective…
4th June 2014 -
Engage in the right way!
I recently read an article where the forecast is that there is going to be increased spend on marketing for 2014. That’s great if it’s true; because it indicates the financial climate…
20th May 2014 -
Frustrating Communications
With more focus on content marketing and cross-media; companies have been going crazy and all of us at Nutshell have been receiving many different types of communications; some brilliant, some not! Here’s…
2nd May 2014