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Talking Bout My Generation
One of my favourite television moments comes from The Simpsons. There is an episode where Bart and Lisa explain to Homer that they are MTV generation X and feel neither highs nor…
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One man’s junk is another man’s treasure
I was listening to the radio the other week when Kylie Minogue was being interviewed about her new ‘Golden’ album and she revealed it had also been released on a limited edition…
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Too good to be forgotten
At the end of last year there was just one point separating us from taking number one slot in the local pub’s music quiz. But we lost it because we didn’t remember…
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What’s the Price of Loyalty?
I got my car insurance renewal last month and it was higher than the previous year. So, I did what we’re all actively encouraged to do; I used comparison sites to ‘go…
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A Good Direct Mail Harvest
Seeding thoughts for a good DM harvest Cometh the Spring, cometh a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the…
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Just Being Sociable
What would us Brits talk about if we didn’t have our rubbish weather? Forgiving the pun but it’s a real ice-breaker if you’re stood next to a complete stranger and want to…
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Personalisation is for life, not just for Christmas!
I remember reading a Post Office survey about Christmas that claimed two thirds of us receive presents we don’t like but are too polite to ask for them to be exchanged for…
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The Gentle Touch
We are, as you may have noticed, very big on personalisation here at Nutshell Creative. This is because it works. If you take a quick look through our portfolio you will see…
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Walking in different shoes
I want to start this article with a question – How many genuinely unique products or services do you, as a customer actually buy? I am not talking about small, individual, USP…
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What Does Word Of Mouth Actually Mean
This is a sort of two-part article following from a recent general discussion about advocacy marketing. If you haven’t read the previous one (and you are not familiar with the notion of…
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Quality talks but only if someone is listening – Advocacy and your brand
I am currently binge watching a TV show on Netflix. The reason I started watching it was because a friend suggested it to me. It’s an example of the most basic form…
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Beginning, middle, end. What actually is cross-media marketing?
We all need order and structure in our communication. If you want proof, ask a four-year-old to tell you a story. They will probably start ‘Once up a time…’ after that, of…
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A Big Pat on the Back – Business Excellence Awards ’16
You know when you get out of bed in the morning on a cold winters day, and you look out of the window at the grey sky and beating rain? There is…
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Getting on our bikes – A local business marketing case study (pt 2)
In any marketing campaign, there is a tipping point. It’s a sort of bridge between the concepts, themes and ideas, and the practical application of the design in the real world. I…
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Getting on our bikes – A local business marketing case study (pt 1)
We ran an article recently about how we had decided we could bring big business marketing approaches to small business environments – and of course budgets. Just quickly for context, here at…
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Fluffy vs Misfortune
So Thursday was the day we’d decided to get the Christmas decorations out the office loft. Unbeknownst to me, as I’m 6ft 3, I’d automatically been selected to have the honor of…
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Cooking up a Storm – The Committee
Last weekend I decided to pay a long awaited visit to my parents. Having not been there in nearly a month (which I knew I was going to get it in the…
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Talking but Not Screaming – Five Tips For Marketing Your Small Business
When you run a business, you are often pulled in several different directions at once. Despite your best efforts, things seem to go from zero to a hundred miles an hour in…
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How ‘Small’ Business Can Do ‘Big’ Marketing.
We have been very successful here at Nutshell Creative. We work with some pretty big names, and of course we are very proud of our client list because that is the best…
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The Retail Rapids – How effective data utilisation can help retail through turbulent waters
Anyone who works in retail will tell that that the industry has undergone a huge change in a relatively short space of time. As a result, the once seemingly unassailable dominance of…
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Transform your customers’ shopping experience forever with beacons and stickers
Have you noticed how an increasing number of customers are using their devices in-store to research and compare products? Do you fear that you may be losing out on sales and marketing…
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MAPP, Consumer Data & the Cupboard Under the Stairs
It’s funny what you find when you are having a tidy up. The other day I decided to get rid of some old clutter and in a moment of optimistic fervor I…
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Are You Ready for ‘Mobilegeddon’?
From 21st April 2015 Google started to change the way it indexes websites by boosting the ranking of mobile-friendly pages on mobile search results. According to Google’s own research, Internet use on…
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The future of direct mail
Okay, we have to admit it – we love Direct Mail; it’s what we do so we’re going to tell you how effective it is and why you should be using it.…
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Cross Words – a guide to marketing speak
Too much marketing speak? Our tips to understanding cross-channel, multi-channel, cross-media, marketing automation… Going down this journey into, well what do we call it? At the end of the day the objective…
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Engage in the right way!
I recently read an article where the forecast is that there is going to be increased spend on marketing for 2014. That’s great if it’s true; because it indicates the financial climate…
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Frustrating Communications
With more focus on content marketing and cross-media; companies have been going crazy and all of us at Nutshell have been receiving many different types of communications; some brilliant, some not! Here’s…
