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One man’s junk is another man’s treasure
I was listening to the radio the other week when Kylie Minogue was being interviewed about her new ‘Golden’ album and she revealed it had also been released on a limited edition…
24th April 2018 -
Too good to be forgotten
At the end of last year there was just one point separating us from taking number one slot in the local pub’s music quiz. But we lost it because we didn’t remember…
8th January 2018 -
Oldschool Rules; a tale of spare ribs and data protection
I was at a barbecue recently enjoying some spare ribs when someone asked if we should be eating pork if there isn’t an ‘R’ in the month. Much debate ensued to the…
27th June 2017 -
A Good Direct Mail Harvest
Seeding thoughts for a good DM harvest Cometh the Spring, cometh a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the…
19th April 2017 -
Walking in different shoes
I want to start this article with a question – How many genuinely unique products or services do you, as a customer actually buy? I am not talking about small, individual, USP…
10th August 2016 -
A Big Pat on the Back – Business Excellence Awards ’16
You know when you get out of bed in the morning on a cold winters day, and you look out of the window at the grey sky and beating rain? There is…
15th February 2016 -
Getting on our bikes – A local business marketing case study (pt 2)
In any marketing campaign, there is a tipping point. It’s a sort of bridge between the concepts, themes and ideas, and the practical application of the design in the real world. I…
18th January 2016 -
Getting on our bikes – A local business marketing case study (pt 1)
We ran an article recently about how we had decided we could bring big business marketing approaches to small business environments – and of course budgets. Just quickly for context, here at…
14th January 2016 -
Talking but Not Screaming – Five Tips For Marketing Your Small Business
When you run a business, you are often pulled in several different directions at once. Despite your best efforts, things seem to go from zero to a hundred miles an hour in…
18th September 2015 -
How ‘Small’ Business Can Do ‘Big’ Marketing.
We have been very successful here at Nutshell Creative. We work with some pretty big names, and of course we are very proud of our client list because that is the best…
11th August 2015 -
The Retail Rapids – How effective data utilisation can help retail through turbulent waters
Anyone who works in retail will tell that that the industry has undergone a huge change in a relatively short space of time. As a result, the once seemingly unassailable dominance of…
27th July 2015 -
Transform your customers’ shopping experience forever with beacons and stickers
Have you noticed how an increasing number of customers are using their devices in-store to research and compare products? Do you fear that you may be losing out on sales and marketing…
30th June 2015 -
MAPP, Consumer Data & the Cupboard Under the Stairs
It’s funny what you find when you are having a tidy up. The other day I decided to get rid of some old clutter and in a moment of optimistic fervor I…
30th June 2015 -
Frustrating Communications
With more focus on content marketing and cross-media; companies have been going crazy and all of us at Nutshell have been receiving many different types of communications; some brilliant, some not! Here’s…
2nd May 2014 -
Design and data had a baby
In every company there is the need to demonstrate expenditure – where the money goes, how it is spent and the effect it has made. Usually this is outlined in multi-page brochures…
2nd March 2014