MAPP and Marketing Week Live

Over the years Nutshell have been quick to innovate and realise the potential of online communications and their position within the marketing mix; we have invested heavily into a cross media platform that delivers data driven, sensitive, time, highly personalised and engaging campaigns.

With all channels being important; from scientific research undertaken by Royal Mail which ascertained DM generates more emotion, that helps develop more positive brand associations, to mobile interaction, where over 1.2 billion people access the web from their mobile devices; it is important to utilise each channel effectively together.

But there has never been the opportunity to combine offline and online in a deeper and wider way that provides personalised and measurable content, until now.

As the creative partner agency of one of Europe’s largest direct marketing providers, the Anton Group, Nutshell are pleased to announce they are collaborating with Mobile Application for Profiling Print (MAPP), at Marketing Week Live at Olympia on 26th/27th June 2014 (Stand A196).

MAPP is a world first breakthrough technology which offers those involved in direct mail campaigns the ability to make print work harder and smarter.

Malcolm Lane-Ley, Anton Group’s Executive Chairman, was quick to spot the benefits for his clients;

“Marketers recognise the need to speak to consumers as individuals. A ‘one size fits all’ approach simply doesn’t cut it anymore. But with direct mail it can often be difficult to achieve those levels of personalisation; MAPP bridges that gap.”

Lucy Swanston, Nutshell’s Managing Director, is pleased to be able to attending Marketing Week Live;

“Nutshell has always focussed on applying our creative thinking to create engaging and valuable communications that have the maximum impact and ROI.  With our recent purchase of a cross media platform, we have been looking for an innovative way that would bring direct mail and mobile together, which is why we have invested in MAPP.  We are looking forward to demonstrating the benefits and showcasing the exciting opportunities that lay ahead.”


/ interacting with direct mail

/ a mobile engagement platform

/ data driven

/ fully automated & responsive

/ CRM integrated

/ beyond QR/AR

/ rich in analytics

Recognising that “seeing is believing”, Nutshell created an experiential competition, specifically aimed at the marketing audience, and with a main prize of an exclusive break to southern Italy*, entrants had the opportunity to engage with MAPP themselves.

To view the full MAPP infographic click here