Barclays Spaces for Sports

What’s it about?

Barclays Spaces for Sports (BS4S) is an award winning £30m programme to create sustainable sports facilities in disadvantaged communities throughout the UK.

Nutshell Impact

To support programme leaders and volunteers in promoting the activities available to the community in a simple and efficient way, we developed a fully branded online marketing portal.

The BS4S portal enables users to order site-specific promotional material for a range of activities from football and basketball to skateboarding and fun days.

Personalised content is completed on screen with a proofing process in place prior to ordering printed items. Printed material was delivered within 48-72 hours. The BS4S store also made branded kit and equipment available to each site.

Brand control was critical to this project so pre-approved templates ensured that both Barclays and funding partners were represented in accordance with their guidelines.

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