What’s it about?
Denmaur group is the UK’s leading independent paper merchant providing innovative and sustainable paper solutions for designers, printers, publishers and end users. Our job was simple; re brand the business.
To kick things off we undertook a complete value proposition exercise to fully understand the business and the markets it serves. As it turned out, we were looking at a more complex task – a group offering with two sub-brands to serve both their media and paper channels.
The chosen identity cleverly (if we do say so ourselves) locked in both channels and only a simple colour change created the focus on each. One happy client.
The brand has now gathered its momentum and can be seen the across the company’s website, advertising, swatch range, vehicles and a whole host of off and online communications.