Premier League – Kicks Cup
What’s it about?
Premier League Kicks Cup, which started in 2006 and last year celebrated its 10th anniversary, has a long history of using the power of football and the value of sports participation to help hard-to-reach youngsters in some of the most high-need areas.
By engaging youngsters in constructive activities, including a wide variety of sports, coaching, music and educational and personal development sessions, communities up and down the country have been transformed with impressive sports participation rates and the authorities reporting up to 50% reductions in anti-social behaviour in the areas in which it is delivered.
Nutshell has been involved with communicating, promoting and delivering Premier League Kicks since its launch back in 2006. We are extremely proud to support this flagship community programme that has transformed so many young peoples lives.