From 21st April 2015 Google started to change the way it indexes websites by boosting the ranking of mobile-friendly pages on mobile search results. According to Google’s own research, Internet use on Mobile devices accounts for more than 50% of all traffic. So it makes complete sense that when a user searches the internet on their mobile phone, they are first shown the websites that are designed to be viewed on mobile.
While Google is positioning this as a subtle evolution, some experts claim it is the biggest change to its algorithm since 2011, and as such the impact on some businesses online presence could be huge. Google provided resources back in February of this year for webmasters to test the ‘mobile-friendliness’ of their websites, as well as make their web pages more mobile-friendly, but many websites are still not mobile ready. If you have yet to check how your current website performs, you can visit: Website Checker
Should your website have failed the ‘mobile-friendly’ test, then rest assured that you are not alone. Research by The Search Agency UK discovered that only 32 of the FTSE 100 websites use the industry best practice ‘responsive’ web design (where the scale of the website is adjusted automatically to the size of the screen it is to be viewed on). A further 39 FTSE 100 websites have no mobile-friendly site at all, meaning their search ranking on mobile devices will be dramatically reduced as Google’s changes progress.
Google is, however, quick to reassure webmasters that the damage will not be lasting. Google has stated that as soon as a website becomes mobile-friendly, it will automatically process the site, and the newly designed pages will be re-ranked accordingly.
If you need some help to optimise your online presence for mobiles, then we have a team of experts to hand who can transform your website using WordPress. WordPress already powers more than 17% of the web, and gives you the ability to have anything from a simple website, to blogs, to complex portals and enterprise websites.
To find out more about how to make your website “Mobile Friendly”, please contact us on 01908 560049 or email firstname.lastname@example.org.