Tag / blog
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Webinar: How do global brands manage internal comms?
We’re hoping to host a live Q&A session in early 2021 with Gail Roberts, Global Internal Communications and Engagement Manager at Costa Coffee. Hear what lessons she has learnt in her decade…
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Marketing in 2021; EPIC predictions
I was reading The Drum recently where Samuel Scott reflected on the three biggest media trends of 2020; increased TV viewing, a US decline in smartphone usage, and cinema advertising revenue down…
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Talking Bout My Generation
One of my favourite television moments comes from The Simpsons. There is an episode where Bart and Lisa explain to Homer that they are MTV generation X and feel neither highs nor…
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![No Pain, No Gain]()
Look for the pain, look for the gain
As we hurtle towards March, fed on a TV diet of How to Lose Weight Well and mailings of gym memberships and ‘miracle’ weight loss solutions, I have sickening ennui of the…
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Too good to be forgotten
At the end of last year there was just one point separating us from taking number one slot in the local pub’s music quiz. But we lost it because we didn’t remember…
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The proof of the pudding…
I confess that when it comes to Christmas pudding I don’t make my own, I buy one! But with a huge choice out there, I like to find something ‘tried and tasted’…
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What’s the Price of Loyalty?
I got my car insurance renewal last month and it was higher than the previous year. So, I did what we’re all actively encouraged to do; I used comparison sites to ‘go…
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![Oldschool Rules; a tale of spare ribs and data protection]()
Oldschool Rules; a tale of spare ribs and data protection
I was at a barbecue recently enjoying some spare ribs when someone asked if we should be eating pork if there isn’t an ‘R’ in the month. Much debate ensued to the…
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![A Good Direct Mail Harvest]()
A Good Direct Mail Harvest
Seeding thoughts for a good DM harvest Cometh the Spring, cometh a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the…
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Just Being Sociable
What would us Brits talk about if we didn’t have our rubbish weather? Forgiving the pun but it’s a real ice-breaker if you’re stood next to a complete stranger and want to…
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Personalisation is for life, not just for Christmas!
I remember reading a Post Office survey about Christmas that claimed two thirds of us receive presents we don’t like but are too polite to ask for them to be exchanged for…
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Champagne or prosecco?
I was reading a quote the other day attributed to the inspirational speaker Simon D Campbell, which read: “Success is like a bank account…before making a withdrawal you must first pay in;…
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The Gentle Touch
We are, as you may have noticed, very big on personalisation here at Nutshell Creative. This is because it works. If you take a quick look through our portfolio you will see…
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Walking in different shoes
I want to start this article with a question – How many genuinely unique products or services do you, as a customer actually buy? I am not talking about small, individual, USP…
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Glug And The Creative
A few weeks ago we let Tony & Tash, a couple of our creative types, out of the office to attend the Glug vs. The Tech off – Creatives vs. Coders event.…
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Not Falling Backwards
You are probably familiar with the trust fall exercise where someone closes their eyes and drops backwards, hoping someone will catch them. The thing about trust though is that it’s rarely as…
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Getting on our bikes – A local business marketing case study (pt 2)
In any marketing campaign, there is a tipping point. It’s a sort of bridge between the concepts, themes and ideas, and the practical application of the design in the real world. I…
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Getting on our bikes – A local business marketing case study (pt 1)
We ran an article recently about how we had decided we could bring big business marketing approaches to small business environments – and of course budgets. Just quickly for context, here at…
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Fluffy vs Misfortune
So Thursday was the day we’d decided to get the Christmas decorations out the office loft. Unbeknownst to me, as I’m 6ft 3, I’d automatically been selected to have the honor of…
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Cooking up a Storm – The Committee
Last weekend I decided to pay a long awaited visit to my parents. Having not been there in nearly a month (which I knew I was going to get it in the…
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The Retail Rapids – How effective data utilisation can help retail through turbulent waters
Anyone who works in retail will tell that that the industry has undergone a huge change in a relatively short space of time. As a result, the once seemingly unassailable dominance of…
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Are You Ready for ‘Mobilegeddon’?
From 21st April 2015 Google started to change the way it indexes websites by boosting the ranking of mobile-friendly pages on mobile search results. According to Google’s own research, Internet use on…
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Premier League Reading Stars
Here at Nutshell, we’re big believers in the power of the visual image and the written word. And when we get the opportunity to combine our passion for these with two other…
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MAPP and Marketing Week Live
Over the years Nutshell have been quick to innovate and realise the potential of online communications and their position within the marketing mix; we have invested heavily into a cross media platform…
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Cross-Channel Marketing – The facts
So what really makes a good design agency? There are 1000’s of us in the UK alone. Do you appoint an agency on how creative they are, the clients they currently work…
