How to Build a Brand That Lasts

How to Build a Brand That Lasts

Your brand is more than just a logo or a name – it’s the heart, soul, and voice of your business. It’s the brand story, and what it means to the people’s lives it touches.  Whether creating a new brand from scratch or growing an existing one, you...
Why Brand Identity is Important

Why Brand Identity is Important

When trying to attract new customers, it can be easy to forget that you aren’t just marketing your product or services to them, you’ve got to sell the whole brand. And when we say brand, we don’t just mean your logo.  Of course, the way your company name looks...