Tag / campaign
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Marketing in 2021; EPIC predictions
I was reading The Drum recently where Samuel Scott reflected on the three biggest media trends of 2020; increased TV viewing, a US decline in smartphone usage, and cinema advertising revenue down…
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Print vs digital; the gloves were off
In November, I tuned in to watch industry giants debate if ‘digital communication is more important than ever in building brands’. It was a topic being discussed by the Debating Group, which…
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Too good to be forgotten
At the end of last year there was just one point separating us from taking number one slot in the local pub’s music quiz. But we lost it because we didn’t remember…
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Walking in different shoes
I want to start this article with a question – How many genuinely unique products or services do you, as a customer actually buy? I am not talking about small, individual, USP…
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