Tag / communication
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Print vs digital; the gloves were off
In November, I tuned in to watch industry giants debate if ‘digital communication is more important than ever in building brands’. It was a topic being discussed by the Debating Group, which…
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Nutshell Creative and Vpress launch ‘Keep calm and communicate’
Nutshell Creative, have risen to the United Nation’s (UN’s) open call to creatives to help disseminate reliable public health messages about Covid-19. We have developed an easy to use online resource where…
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Avoiding ‘Fail Friday’ – Marketing Resolutions
I was listening to the radio the other week and heard the announcer say that a lot of new year’s resolutions are already broken by January 8th. But apparently it’s the third…
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What Does Word Of Mouth Actually Mean
This is a sort of two-part article following from a recent general discussion about advocacy marketing. If you haven’t read the previous one (and you are not familiar with the notion of…
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Quality talks but only if someone is listening – Advocacy and your brand
I am currently binge watching a TV show on Netflix. The reason I started watching it was because a friend suggested it to me. It’s an example of the most basic form…
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Talking but Not Screaming – Five Tips For Marketing Your Small Business
When you run a business, you are often pulled in several different directions at once. Despite your best efforts, things seem to go from zero to a hundred miles an hour in…
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Engage in the right way!
I recently read an article where the forecast is that there is going to be increased spend on marketing for 2014. That’s great if it’s true; because it indicates the financial climate…
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Design and data had a baby
In every company there is the need to demonstrate expenditure – where the money goes, how it is spent and the effect it has made. Usually this is outlined in multi-page brochures…
