Tag / communication
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Avoiding ‘Fail Friday’ – Marketing Resolutions
I was listening to the radio the other week and heard the announcer say that a lot of new year’s resolutions are already broken by January 8th. But apparently it’s the third…
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What Does Word Of Mouth Actually Mean
This is a sort of two-part article following from a recent general discussion about advocacy marketing. If you haven’t read the previous one (and you are not familiar with the notion of…
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Quality talks but only if someone is listening – Advocacy and your brand
I am currently binge watching a TV show on Netflix. The reason I started watching it was because a friend suggested it to me. It’s an example of the most basic form…
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Talking but Not Screaming – Five Tips For Marketing Your Small Business
When you run a business, you are often pulled in several different directions at once. Despite your best efforts, things seem to go from zero to a hundred miles an hour in…
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Engage in the right way!
I recently read an article where the forecast is that there is going to be increased spend on marketing for 2014. That’s great if it’s true; because it indicates the financial climate…
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Design and data had a baby
In every company there is the need to demonstrate expenditure – where the money goes, how it is spent and the effect it has made. Usually this is outlined in multi-page brochures…
