Tag / Data
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![Too good to be forgotten]()
Too good to be forgotten
At the end of last year there was just one point separating us from taking number one slot in the local pub’s music quiz. But we lost it because we didn’t remember…
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![Oldschool Rules; a tale of spare ribs and data protection]()
Oldschool Rules; a tale of spare ribs and data protection
I was at a barbecue recently enjoying some spare ribs when someone asked if we should be eating pork if there isn’t an ‘R’ in the month. Much debate ensued to the…
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![A Good Direct Mail Harvest]()
A Good Direct Mail Harvest
Seeding thoughts for a good DM harvest Cometh the Spring, cometh a fresh crop of plant catalogues through your letterbox. And, in truth, I fall for it every year, bewitched by the…
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Data Spring Cleaning; don’t just sweep it under the carpet
I was listening to the Chris Evans breakfast show the other week when he mentioned it was National Spring Cleaning Week. Who knew? I was intrigued, and looked at the website to…
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Avoiding ‘Fail Friday’ – Marketing Resolutions
I was listening to the radio the other week and heard the announcer say that a lot of new year’s resolutions are already broken by January 8th. But apparently it’s the third…
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The Gentle Touch
We are, as you may have noticed, very big on personalisation here at Nutshell Creative. This is because it works. If you take a quick look through our portfolio you will see…
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Walking in different shoes
I want to start this article with a question – How many genuinely unique products or services do you, as a customer actually buy? I am not talking about small, individual, USP…
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Getting on our bikes – A local business marketing case study (pt 2)
In any marketing campaign, there is a tipping point. It’s a sort of bridge between the concepts, themes and ideas, and the practical application of the design in the real world. I…
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Getting on our bikes – A local business marketing case study (pt 1)
We ran an article recently about how we had decided we could bring big business marketing approaches to small business environments – and of course budgets. Just quickly for context, here at…
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The Retail Rapids – How effective data utilisation can help retail through turbulent waters
Anyone who works in retail will tell that that the industry has undergone a huge change in a relatively short space of time. As a result, the once seemingly unassailable dominance of…
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MAPP, Consumer Data & the Cupboard Under the Stairs
It’s funny what you find when you are having a tidy up. The other day I decided to get rid of some old clutter and in a moment of optimistic fervor I…
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Frustrating Communications
With more focus on content marketing and cross-media; companies have been going crazy and all of us at Nutshell have been receiving many different types of communications; some brilliant, some not! Here’s…
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Design and data had a baby
In every company there is the need to demonstrate expenditure – where the money goes, how it is spent and the effect it has made. Usually this is outlined in multi-page brochures…
