What is the price of freedom?

For some employees, the postponement of ‘Freedom Day’ to July 19 may have come as a welcome relief. Not everyone who has been working from home these past 15 months relishes the prospect of returning to the office, even on a hybrid basis indeed some 17%* fear contracting Covid-19 in the workplace. Such concerns are very real and it’ll be a huge part of your role to help allay them.

What can you do to facilitate a return to work? Here’s a few of our suggestions:

• Continue being authentic. Tone of voice has definitely changed this past year, keep that more human approach going

• ‘Welcome back’ packs. Don’t underestimate the value of printed or digital packs containing things like FAQs on what employees need to know, or handwritten letters/missed you post-its from key managers

• Let employees know you’ve got their back! Remind them with regular communications how their physical and mental wellbeing is important, signpost them to resources like intranets and employee assistance programmes (EAP)

At the height of the pandemic last year Harvard reported that some 90% of people wanted at least weekly communication from their company. Some may still need that level of reassurance but it’s important to monitor all your channels and their purpose and adjust your communications accordingly.

If you feel we could help with any aspect of supporting a return to work or internal communication generally then get in touch at hello@nutshellcreative.co.uk


*Source: London Chamber of Commerce